Three Key Areas of Corporate Social Responsibility




Focusing on three key areas for Corporate Social Responsibility can help create a cohesive map for the present and future:
  • Community Relations,
  • Training and Development, and
  • A Cohesive Global Corporate Social Responsibility Platform

Encouraging Community Relations through your HR team includes implementing reward programs, charitable contributions and encouraging community involvement and practices. Examples of these programs include sending emails and company newsletters to staff members that highlight employees and managers involved in community relations or creating monthly reward programs to recognize efforts by individuals within the company.

Training and Development programs that explain the connection between the company’s core products or services and the society at large, their value to the local community and ways in which employees can get involved in appropriate CSR projects would sustain and direct these initiatives.


Global Corporate Social Responsibility policy, centrally managed, is important to acknowledge successes and measurements according to accepted standards. Central to measuring and communicating these results is the use of a Web-based Human Resources Information System (HRIS) that is available globally to employees and managers with any Web browser. In order to encourage and maintain a clear and cohesive global workplace, it is critical for the entire global workforce of a company to be on a single, multi-functioning HR platform, which allows for distributing a sound corporate responsibility plan.

Having a global HR solution that offers companies flexibility, ease of use and the right mix of tools is essential to the success of both employees and employers alike, as they manage and maintain work-life balance and thrive in a changing environment that includes taking on social responsibility. The success of your Corporate Social Responsibility plan is possible with an HRIS that provides the capability to effectively plan, control and manage your goals, achieve efficiency and quality, and improve employee and manager communications.

The flexibility of your HRIS system is critical to tracking and pursuing a sound Corporate Social Responsibility plan and a Web-based system provides an unparalleled level of both scalability and accessibility to implement your Corporate Social Responsibility plan at a global level. This is an increasingly important endeavor, as companies, societies and people coexist productively and in harmony, across the planet we all inhabit.

Reference: http://humanresources.about.com

CSR in India is several decades old, where large corporate houses have been role models in adopting the local society they depend on for land, labour and some other resources. However, CSR has remained an elusive practice, adopted only by a limited number of large corporates, and is yet to become a mainstream initiative even among large companies. In this context, SMEs (Small and medium enterprises) in India have a key role to play, in bridging the social divide while building a prosperous India.

BUSINESS WITH ETHICS

Some CSR initiatives that any SME can strive to achieve include simply conducting its business in an ethical manner; paying all taxes and duties, providing a healthy working environment, adhering to basic social security regulations such as minimum wages, ESI, (The Employee State Insurance) PF, etc, shunning cash-based transactions, and avoiding corrupt practices to solicit business — each of these will contribute to a much more equitable society than what we have currently inherited. SMEs are the bulwark of the economy, accounting for more than 45 per cent of industrial output, and more than 40 per cent of India's exports. A widespread adoption of ethical business practices among SMEs can have far-reaching implications for the country.
Business Line,  4th-Feb-2012